Refo makes your startup the answer when buyers ask AI, then answers, qualifies and books every lead, and keeps customers coming back. Your inbound team, paid on pipeline.
Illustrative example.
If ChatGPT doesn't name you, you're not on the list.
Leads answered hours later go cold. We answer in minutes.
Sign-ups that never activate get followed up until they do.
Your team takes qualified meetings only.
A growth lead and sales reps take months to hire and ramp. Refo starts with a free check.
An agency, reps and tools leave gaps. One team owns it end to end.
Four stages, one team, measured in pipeline. Run by AI agents with people checking the work, so it doesn't wait on a hiring plan.
| Topic | Hire a growth lead and reps | Growth agency | Refo |
|---|---|---|---|
| What you get | People to hire and manage | Content and campaigns | Answer pages, every lead answered, meetings booked |
| Paid for | Salaries and tools | Retainer and deliverables | A monthly base plus pipeline created |
| Accountable for | Their own piece | Traffic and leads | Qualified meetings, trials and revenue |
| AI answers and agents | Rarely | Sometimes | Built in |
A monthly base covers the team and the playbook. A performance fee applies to pipeline Refo creates: qualified meetings booked and trials activated. You see every one in the weekly report.
Refo is an AI-native startup running this playbook on its own inbound. Results will be published here as they come in.
Agencies are paid for deliverables and stop at the lead. Refo is paid on pipeline and owns the chain through the booked meeting, the trial and the renewal. Being named in AI answers and readable by AI agents is built in.
No. We answer, qualify and book. Your team runs demos and closes. We can also run follow-up through the trial and at renewal.
Answer pages and comparisons with facts AI tools can cite, consistent information about you across the web, mentions in the sources those tools draw on, and machine-readable docs such as llms.txt. We track how often you're named every week.
We make your pricing, docs and trial sign-up readable by AI agents, and answer agent inquiries like any other lead.
Your CRM and calendar (for example HubSpot, Salesforce or Attio) and your forms and chat, where they give us access.
Seed to Series B startups with an inbound motion: B2B software, vertical SaaS, marketplaces and online brands. It's not built for large enterprise deals sold through outbound sales.
We ask ChatGPT, Claude, Perplexity and Google's AI about your category and show who gets named, where you're missing, and why.