For equipment rental companies

Front office for equipment rental companies

Refo runs the front office for equipment rental companies of every kind: construction and heavy equipment, aerial lifts, tools, trailers, lawn and garden, generators and HVAC units, party and event, and audio-visual. We answer every call, text and web inquiry, check availability, quote rates, take reservations and deposits, send rental contracts and damage waivers for e-signature, schedule delivery and pickup, chase late returns and follow up on damage and unpaid invoices. Contractors' and customers' AI agents can check availability and reserve through Refo too.

Last reviewed 2026-09-30 by the Refo team.

What we solve

What equipment rental companies tell us

Phones ring nonstop on Friday and Saturday mornings.

Every call and text answered, availability checked and the reservation taken.

Quotes and availability checks take callbacks.

Rates and availability answered on the first call, from your rate sheet and your fleet.

Deliveries and pickups get double-booked.

Delivery and pickup windows scheduled and confirmed with customers.

Late returns and damage go unbilled.

Return reminders, late-fee notices and damage follow-up, by your rules.

What's included

What Refo handles

Reservations
  • Calls, texts and web inquiries answered
  • Availability checked against your fleet
  • Reservations and deposits taken
Quotes and contracts
  • Daily, weekly and monthly rates from your rate sheet
  • Rental contracts and damage waivers sent for e-signature
  • Certificates of insurance collected from contractors
Delivery and returns
  • Delivery and pickup windows scheduled
  • Return reminders and extension requests
  • Late-fee and damage follow-up
Get paid
  • Invoice and payment reminders
  • Bookable by contractors' and customers' AI agents
First stepFree
A reservation-desk test

We call and message you as a customer would, including on a busy morning and after hours, and show how long it takes to get availability, a rate and a confirmed reservation.

What affects the price
  • Call and inquiry volume, including weekend peaks
  • Number of locations and fleet size
  • Hours covered
  • Rental software you use
Questions

Common questions

What kinds of rental companies do you work with?

All kinds: construction and heavy equipment, aerial lifts, tools, trailers, lawn and garden, generators and HVAC units, party and event, and audio-visual.

Can you check availability in our rental software?

Yes, where it gives us access. Many rental systems have booking and availability features we can work in; we confirm the setup during the test.

Do you collect deposits and damage waivers?

Yes, through your payment system, using your deposit, cancellation and damage waiver policies.

How do you handle delivery scheduling?

We schedule delivery and pickup windows by your routes and rules, confirm them with the customer and update your team.

Can contractors' AI agents reserve equipment with us?

Yes. Agents can check availability, get rates and reserve through Refo, by your rules for deposits, accounts and approvals.